Identify key customers by mapping the complete web of relationships that have some interest or “stake” in your organization. Decide which groups should be the focus of marketing or other communication efforts.
Link the six basic parts of an organization: people, public image, performance, planning, prioritizing and product processes. Use this template to facilitate a conversation about what changes need to be made within an organization.
Help a group agree on an organization’s customer needs and interests, what the organization has to offer its customers and how it will go to market to deliver its unique value.
Scan the environment of industries in which major waves of innovation significantly impact every organization in that industry.
