Stakeholder Map

Identify your key customers. Use this Graphic Guide® to look at the complete web of relationships that have some interest or “stake” in your organization. This template provides a context for deciding which groups should be the focus of marketing or other communication efforts. It also helps determine which key customers require an effort centered on developing a targeted value proposition.

Each Graphic Guide has a corresponding Leader's Guide with step-by-step instructions for using the template, tips for getting the most out of the group process and a case study. 20 pages.

A PowerPoint® version of this template and all nineteen of our other Graphic Guides are available in our Digital Graphic Guides Ver. 4.0 download.

Stakeholder Map Template

Printed Products

For use in face-to-face meetings

Downloadable Products

Immediate downloads let you get to work