Examine and understand an industry’s entire system of relationships and forces. This Graphic Guide® helps your group map where your business fits into a larger industry, allowing you to develop an “upstream/downstream” view of the industry, including a portrait of its key “players.”
Each Graphic Guide has a corresponding Leader's Guide with step-by-step instructions for using the template, tips for getting the most out of the group process and a case study. Leader’s Guide available in print or PDF download. 20 pages.
A PowerPoint® version of this template and all nineteen of our other Graphic Guides are available in our Digital Graphic Guide Ver. 4.0 download.