Map the Current Environment

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Context Map

This Graphic Guide helps a group understand the factors, trends and forces at work in its marketplace and unique web of relationships.

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Spot Matrix

Have your group examine the strengths and opportunities that exist in relation to the problems and threats the organization is facing.

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Investment Portfolio

Map an organization’s investments in its products and services. An excellent tool for making decisions on current and future investments.

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Industry Structure Map

Have your group map where its business fits into a larger industry to develop an “upstream/downstream” view of its value chain.

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